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The Better Essentials Story

Better Essentials was originally founded in 2014 by Jen Kane and her family, with a goal of making high-quality essential oils more affordable and convenient to purchase.

Since then, we’ve had the honor and pleasure of providing thousands of customers with 100% pure essential oils at affordable prices.

Jen Kane with family - Better Essentials founder
Jen Kane with her husband and 4 children

In 2021, for a number of reasons, we made the difficult decision to shut down our online store, and end our essential oils operations. (You can still shop our store while supplies last!)

A New Chapter

Jen has now moved on to pursue her passion for helping women live their best lives as a life coach. You can find her on Instagram (@heyjenkane), and we also 100% recommend that you sign up for her emails!

Given the years of industry experience of the Better Essentials team, it felt like a shame to let all our essential oils knowledge go to waste.

And so a new version of Better Essentials was born.

The new Better Essentials website is your go-to resource for all things essential oils. Whether you’re just getting started, or you’re a seasoned pro, we hope you’ll find value in our content.

Learn new ideas for how to use essential oils, how to know what brands you can trust, what to look for when buying, and other useful information to help you along your journey with essential oils.

Thank you so much for being here, and we so appreciate your support over the years. Please sign up for our (new and improved) email newsletter if you’d like to stay in touch!